Customer interviews No. 1

My opportunity was to see if people would be willing to go to a restaurant that used locally grown produce, dairy, etc. in their cooking.  I also added in another question to see if the people would be willing to prepare their own food if the restaurant provided the ingredients and equipment needed, so the guests would feel as if they are eating a healthy, home cooked meal.

I believe that anybody has an unmet need for a restaurant that offers healthy, locally produced food.  Especially in modern society, where a healthy diet is growing in popularity.  I comprised three questions to ask my interviewees:
1.  How many times a month would you say you eat out at a sit-down restaurant?

2.  Would you prefer to eat at a restaurant that uses locally bought produce, dairy, etc. and if so, would you be willing to pay slightly more for your meal.

3.  Would you be willing to prepare your own meal if the restaurant provided the ingredients and the equipment? And of course you won't need to worry about clean up.

From the interviews, I learned that people do like the idea of eating at a restaurant that offers locally grown produce as its ingredients.  But only one of my interviewees liked the idea of cooking their own food.  But there still is an opportunity for a restaurant that uses locally grown food.