First off, please excuse the fact that I do not have my interview videos posted. I have no clue what happened to them, but when I went to upload them to YouTube, all of them were just gone. It may be due to the fact that my phone is just flat out stupid. So instead I will use excellent descriptive language to show you how the interviews went down. Here we go...
First off, I will go over my interviewing strategy. As for the questions that I asked, I pretty much slightly modified the questions I asked before. The main one being "Would you be willing to pay slightly more for food made with 100% locally grown ingredients, making the meal healthy and nutritious?" My target demographic is young adults (so basically college students).
Before each interview, I had each interviewee read an index card with a summary of what my company would be doing. After they read the card, I recorded their reaction and comments. Four of the five loved the idea, the other one had sort of an "ehh" attitude; he stated that he doesn't really care how fresh the ingredients were in his food, and he also said that he would prefer to pay less than five dollars for a burger over spending more on "healthier" food. Just as there was someone who didn't really go for the idea, there was another person who seemed super excited for the idea (it was a little overwhelming actually). She said she has actually been wanting a restaurant like this and that she would be more than willing to spend more on a healthy meal. She also proceeded to say that I have her full support and unlimited access to her broke college-kid bank account (it's the thought that counts).
From these interviews, I learned a little bit more than my passed interviews. The one guy who wasn't all for spending more for healthy food opened my eyes to the fact that not all college students would be willing to spend more money on food just because it is fresher and healthier. Of course I was aware that not everyone would be a fan, but hearing this helped spark ideas in my head that could tend to the needs of people who don't want to spend more.
Again, sorry for losing the interview videos. I'll try to be better next time.
Hey Dakotah,
ReplyDeleteI think you did a really good job describing your videos even though you didn't have them in front of you. I am glad the guy who wouldn't pay more than five dollars to then instead have a hamburger enlightened you as to the opinions of those who don't necessarily want the service. I would pay more to have meals 100% naturally grown from the Gainesville area, for I am on a health kick right now and am trying to cut down on the dyed and fatty foods that I consumed previously. I think your business idea really is a good one, and I am interested to see how you incorporate this feedback into your venture down the road. Good luck with your idea! Here is a link to my customer interviews if you want to check out my approach: http://entrepreneurshipleslie.blogspot.com/2016/02/interviewing-customers-no-3.html
Hey Dakotah,
ReplyDeleteI think your idea of having a healthy and natural option for college students is a great idea. Likewise to yours, four out of the five customers that I interviewed thought my idea was good but one of them didn't seem to have interest in the idea. My idea was a breakfast delivery option and my demographic was college students as well. Check out my blog here http://ufshanebrown.blogspot.com/2016/02/shane-brown-interview-customers-no-3.html