The Amazon Whisperer

 Service:  Comfort Food Inc.

Current Revenue Drivers: 
1.  Food (made with locally grown ingredients)
2.  Drinks (i.e. iced tea, lemonade) 100% natural

Prospective Revenue Drivers:
I have several ideas that I would like to add down the line
1.  Incorporating a little market area where local farmers can sell their products
2.  Adding the sale of health and fitness diet items (i.e. protein powders/bars, all natural snacks, etc.)
3.  Healthy dessert options, smoothies and shakes

Enhancing my Service:
Giving customers a place where they can eat healthy food is good, but also providing a place where they can buy the ingredients to make their own healthy food is an opportunity that I believe many people will appreciate.  There are no other restaurants (at least that I know of) that do anything even remotely like this for their customers.
Once the business grows enough, I can begin incorporating the sale of protein powder mixes and protein bars, including our own brand of all natural options.  Also, we can sell all natural snacks, such as trail mix, assorted nuts, etc.
I know that healthy dessert options sounds like a fairy tale, but they do exist.  For example, it is possible to make a chocolate ice cream substitute, which has no chocolate, but instead is made with crushed ice, avocado, vanilla extract, and some other healthy ingredients.  I know that that sounds crazy, but it actually does taste like chocolate ice cream, minus everything that makes ice cream bad for you.  Also, we could make smoothies and shakes that can serve as meal replacements, for those people who are looking to do a cleanse.  Don't worry, we got you.

My Amazon Search:
I scoured through quite a few all-natural protein powders on amazon, and for the most part, everyone is pretty satisfied.  Most of the less enthusiastic reviews were regarding the taste, but unfortunately that is what you get when you purchase something that's not made with artificial sweeteners.  Other negative reviews were accusing some of these products of having heavy metals in them.  This caught my attention, until I realized that if it is all natural then yes there are going to be a few metals in there because plants naturally have some of these metals in them, just as tuna has a high amount of mercury in it.  So in the end, I didn't find anything to improve upon, at least not yet anyways.  There is always something that can be improved, I just need to find it.

Why this would be beneficial to add to my company:
If you have been to the gym (especially here at UF), then you have probably seen the guys and girls in there who are looking to bulk up or tone out.  The consumption of protein (whey, soy, etc.) greatly helps with this process.  Therefore, selling this product in my restaurant will appeal to a huge market here in Gainesville.