1. Surprise: One thing that surprised me was how Corning was focusing on basic research, an aspect that many companies had given up on because of the lack of substance it most often produced.
2. Confusing: I was sort of confused about the Innovation Landscape Map in the article. Is this map specified towards a certain type or types of industries? Where would something that is related to the food industry go on there? It seems to favor the more technological businesses.
3. Questions: One question I have would be, how does an existing company that is struggling in its innovative output better organize itself to create innovative products or services? Second, I know you said that R&D and basic research are key parts of any company when it comes to innovation, but how would you distribute the responsibilities of conducting innovative research/thinking throughout your business? Which departments would be responsible for what? or would it all just be up to the R&D team.
4. Wrong: I didn't necessarily find anything that I thought was wrong, but I did find something that kind of bugged me a bit. When you were discussing the Innovation Landscape Map, you only brought up two factors that were to be considered, the degree in the change in technology and the the degree to which it involves a change in the business model. I feel that there are far more factors to consider when innovating.
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