The Reading Reflection of Week 9

1.  One thing that surprised me was the information shown in figure 10.2, showing the effectiveness, advantages and disadvantages of using each type of customer survey.  I did not realize how ineffective mail surveys can be for the most part, but now it is easy to see why people hardly ever see those in their mailbox.

2.  I found number 2 in the sales portion of the marketing research questions to be confusing.  How can one tell which accounts are profitable, and which have the potential of being profitable?  What signs should one watch out for when scoping an account?  And just because an account is profitable now, will it always be farther down the line? 

3.  One question I would ask the author is regarding the use of secondary data.  How would I be able to tell if the data will be useful, and is not outdated or invalid?  My second question is which of the two types of research (quantitative or qualitative) is the better type to avoid as much bias as possible but also receive in depth responses from the interviewees.

4.  Again, I failed to find anything that I believe the author is wrong or off about, mainly due to the fact that I am just now learning most of this, so I'm not exactly adept to pointing out anything that may be wrong.